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This program contains all 6 short courses offered in one comprehensive program.
This is a comprehensive exploration of all aspects of marketing a bookstore. The course covers general principles and offers explanations for marketing and booktrade jargon, and delves into specifics such as press release writing or ways to promote a genre in a bookstore.
This course is aimed at new booksellers. It covers understanding what customer service is and why it is important. It discusses what customers expect and what experience we should be giving them. It goes into depth in how to turn difficult customers into complimenting customers.
This course provides a step-by -guide to building inventory, and outlines all the factors required for effective and profitable stock management.
This course aims to introduce some of the book titles all booksellers should know about and place them within the context of the history of books.
This course aims to give learners an understanding of how a bookshop should be laid out and the basic principles of creating displays and merchandising.
Everything you need to know when opening and running a bookshop: from negotiating lease agreements to fitting out, staffing and turning on the lights.
This is a basic course for booksellers wanting to learn more about the intricacies and challenges around selection, marketing and selling of children's, teenage and young adult books.
This course aims to introduce all aspects pertinent to managing the human resource of a business including adhering to various Acts, recruitment of staff, staff development and training, staff discipline, and terminations.
This course is aimed at giving you a basic understanding of what a business is required to do to ensure that it performs within the context of the law of the country.
This course consolidates years of book experience from people in the book trade - giving the student the history and background to the world of books, how it began, evolved, and came to be what it is today. The course also sketches the current context, challenges and opportunities.