• Online only

Bookshop Marketing

R 1,600.00

Course Overview

This is a comprehensive exploration of all aspects of marketing a bookstore. The course covers general principles and offers explanations for marketing and booktrade jargon, and delves into specifics such as press release writing or ways to promote a genre in a bookstore. Ultimately, the student is equipped with all the necessary info and skills to create a Marketing campaign.

Enrollment Start

Course Objective

In this course participants will learn to:

  1. An understanding of marketing jargon and principles that are applicable to bookshop marketing.
  2. An understanding of bookstore specific dynamics
  3. Understanding all aspects of a strong marketing camapign
  4. The skill and confidence to create a marketing campaign

Course Content

  1. Module: Basic Principles
  2. Module: Below the Line, Above the Line and Through the Line
  3. Module: Branding
  4. Module: The Sensory Experience
  5. Module: Customers & Community
  6. Module: How to Approach a Marketing Campaign
  7. Module: The Marketing Mix
  8. Module: Buying Theory
  9. Module: Digital Marketing
  10. Final Assignment


Your Lecturer for this online course:

 Batya Bricker

 Batya Bricker has been in the booktrade for close on 20 years. She worked for Exclusive   Books for 13 years, in the role of strategic marketing manager for the group, as it grew from   9 stores to over 50. She is now an independent book consultant and publisher, book festival   co-ordinator and manager of all manner of word-related projects.

Still have a question? These may help

Questions about our short courses answered:

How do I buy an Online Course?

What is the requirements for Completing a Course?

How does a LMS work?

Read more on our blogs...

If you have any questions about this specific product please complete the form below.


Data sheet

Language Available
Course Level
1 Month
Per Month
Who should attend
Booksellers, or any person wishing to enter the booktrade.
Supplier Certificate of Completion
Supplier Accredited Course
Course Type
Short Course

You might also like