• Online only

Bookshop Customer Service

R 1,600.00

Course Overview

This course is aimed at new booksellers. It covers understanding what customer service is and why it is important. It discusses what customers expect and what experience we should be giving them. It goes into depth in how to turn difficult customers into complimenting customers.

Enrollment Start

Course Objective

In this course participants will learn to:

  1. What is customer service
  2. What is customer expectation and what experience should they be getting
  3. What the traditional sales process is vs. bookselling
  4. What is the bookselling sales process
  5. How to convert difficult customers into complimenting customers

Course Content

  1. Module: What is Customer Service?
  2. Module: The Customer's Experience
  3. Module: The Selling Process
  4. Module: The Book Selling Process
  5. Module: Making a Customer's Experience GREAT


Your Lecturer for this online course:

Jen Cook

Jen started as a casual bookseller working evenings and weekends at the Exclusive books in Sandton when it was still called The Bookworm whilst studying towards her BSc in Botany. After graduating she completed 3 years of Architecture but soon realized that her heart was in the bookshop. She worked at the Sandton branch first as a full time bookseller, then as the Children's bookseller and finally as the Deputy Store Manager. She then left Exclusive Books to work as a sales rep for Random House and soon after became the Product Manager for Random House. She has also worked for a training company where her love of teaching was ignited and has thus returned to Exclusive Books combining her love of bookselling and teaching by taking up the position of Training Co-coordinator for Exclusive Books.

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Data sheet

Language Available
Course Level
1 Month
Per Month
Who should attend
New and advanced booksellers.
Supplier Certificate of Completion
Supplier Accredited Course
Course Type
Short Course

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