• Online only

Bookshop Design

R 1,600.00

Course Overview

This course aims to give learners an understanding of how a bookshop should be laid out and the basic principles of creating displays and merchandising. This course uses the analogy of the store being like a book. It covers the basics of design, seeing and colour. It discusses the importance of the journey through the store by the customers and their experience at each stage of the journey. It describes the principles used when creating a store layout, book displays and merchandising.

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Course Objective

In this course participants will learn to:

  1. The importance of good store layout
  2. The importance of good merchandising and displays
  3. How people see
  4. Principles of design and colour
  5. Principles of store layout
  6. Principles of merchandising
  7. Principles of displays

Course Content

  1. Module: Introduction
  2. Module: Telling Our Story
  3. Module: People, Product and Places
  4. Module: Main Characters in our Series
  5. Module: Secondary Characters in our Story
  6. Module: Unique Characters in your Story

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Your Lecturer for this online course:

Jen Cook

Jen started as a casual bookseller working evenings and weekends at the Exclusive books in Sandton when it was still called The Bookworm whilst studying towards her BSc in Botany. After graduating she completed 3 years of Architecture but soon realized that her heart was in the bookshop. She worked at the Sandton branch first as a full time bookseller, then as the Children's bookseller and finally as the Deputy Store Manager. She then left Exclusive Books to work as a sales rep for Random House and soon after became the Product Manager for Random House. She has also worked for a training company where her love of teaching was ignited and has thus returned to Exclusive Books combining her love of bookselling and teaching by taking up the position of Training Co-coordinator for Exclusive Books.

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Data sheet

Language Available
English
Course Level
Intermediate
Duration
1 Month
Available
Per Month
Who should attend
This course is aimed at bookshop owners or the experienced book seller.
Certification
Supplier Certificate of Completion
Accreditation
Supplier Accredited Course
Course Type
Short Course

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