• Online only

Marketing & Digital Marketing

R 4,400.00

Programme Overview

Without any knowledge of what marketing management is, how important it is and how it must be applied in the business, it is unthinkable to assume that any business will be a success. This course will provide you with that knowledge.

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Select your enrollment start month and place your online order to enroll now!

Programme Objective

The primary objective of this course is to learn how to analyse the marketing environment, to formulate marketing objectives and plans in order to sustain a competitive advantage in satisfying the targeted customers. Without any knowledge of what marketing management is, how important it is and how it must be applied in the business, it is unthinkable to assume that any business will be a success. Sound principles of marketing management are aimed at enabling the business to grow and survive.

After the successful completion of the programme, the student will receive a certificate (NQF level 5) issued and endorsed by the UFS. Recognition to the Higher Certificate in Management Development is available.

In this programme participants will learn to:

  1. Have a proper understanding of the overall marketing management process and marketing environment.
  2. Develop a market grid and positioning chart for a business.
  3. Analyse the product and service portfolios of a business.
  4. Have a proper understanding of the overall marketing plan.
  5. Formulate a promotional mix.
  6. Understand the workings and importance of Customer Relation Management (CRM) system.
  7. Have a proper understanding of sales and sales management.
  8. Develop an advertisement for a magazine.
  9. Discuss the characteristics of a service and the extended marketing recipe for services.

Programme Content

  1. Module 1: Introduction to Marketing Management and the Marketing Concept
  2. Module 2: The Marketing Environment
  3. Module 3: Consumer Behavior and Decision Making
  4. Module 4: Market Segmentation and Target Marketing
  5. Module 5: Product Decisions
  6. Module 6: Pricing Decisions
  7. Module 7: Marketing Communication
  8. Module 8: Distribution Decisions
  9. Module 9: Services Marketing
  10. Module 10: Strategic Marketing Planning
  11. Module 11: Functional/Operational Marketing Planning and the Marketing Plan
  12. Module 12: Customer Relationship Management
  13. Module 13: A Case Study
  14. Module 14: Introduction to Digital Marketing
  15. Module 15: The Digital Marketing Environment
  16. Module 16: Consumer Behaviour and Digital Marketing
  17. Module 17: Digital Marketing and Marketing Strategy
  18. Module 18: Contemporary Topics in Digital Marketing

CLICK HERE TO SAMPLE THIS PROGRAMME

Your Lecturers for this online Programme:

Salomien Boshoff

Marketing Management

Jacques Nel

Digital Marketing

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Data sheet

Language Available
English
Course Level
Beginner
Duration
3 Weeks
Available
Per Month
Who should attend
The programme is aimed at all individuals, small and medium business owners / managers that are responsible for marketing and marketing management in an existing or new start-up business.
NQF Level
NQF 5
Credits
12 Credits
Certification
University Certificate (Credit Bearing)
Accreditation
University Accredited Course
Course Type
Short Course

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